Ge Long Hui A P P·2025-08-27 05:27Group 1 - Anta Sports announced a joint venture agreement with South Korean fashion platform MUSINSA to operate Korean fashion business in mainland China, Hong Kong, and Macau [1] - Anta will hold 40% and MUSINSA will hold 60% of the equity in the joint venture [1] - The collaboration reflects Anta's strategic focus on "single focus, multi-brand, globalization" and aims to explore the integration of sports and fashion [1] Group 2 - The partnership aims to meet the diverse consumption needs of young consumers as the trend of "sports and fashion integration" becomes a lifestyle [1] - Anta plans to leverage its unique "brand + retail" advantages and extensive experience in the footwear and apparel industry to empower the joint venture's business development [1] - MUSINSA will oversee the joint venture's operations through its management team, while Anta will exercise strategic and financial oversight through representatives on the joint venture's board [1]