华为预告：新三折叠来了

Core Viewpoint - Huawei is set to launch its new Mate XTs foldable smartphone on September 4, 2023, marking its second three-fold device in the market [1][3]. Industry Overview - The foldable smartphone market has rapidly evolved from niche high-end products to a broader consumer market, with overall positive growth trends despite some fluctuations [3]. - The upcoming Huawei Mate XTs is expected to feature the new Kirin 9020 processor, support for Tiantong satellite communication, and integration with the Harmony operating system, enhancing user experience [3]. - Huawei has established a diverse product lineup in the foldable screen sector, including dual-fold, triple-fold, and wide-fold designs, solidifying its significant market position through continuous technological innovation [3]. Market Data - According to IDC, the total shipment volume of foldable smartphones in China is projected to grow by 12.6% year-on-year in the first half of 2025, with Huawei achieving a historic market share of 75% and surpassing 10 million units shipped [4]. - The foldable smartphone industry is innovating in two main directions: the development of new forms like triple-fold and wide-fold devices, and increased focus on software innovation and ecosystem integration [6]. - After several years of rapid growth, the growth rate of the Chinese foldable smartphone market has noticeably slowed, with a projected shipment of approximately 9.17 million units in 2024, reflecting a year-on-year increase of 30.8% [6]. - The fourth quarter of 2024 is expected to see a decline in shipments for the first time in nine quarters, with a 9.6% year-on-year decrease [6]. Competitive Landscape - Market strategies among smartphone manufacturers are diverging, with OPPO and Vivo halting production of small foldable devices while maintaining larger models to uphold their premium brand positioning [6]. - In contrast, Huawei and Honor are continuing to invest in foldable technology, with Honor recently launching a new small foldable smartphone [6]. - Apple is anticipated to enter the foldable smartphone market in the second half of 2026, which could significantly boost market demand through improvements in form, function, and durability [7].