JOYY(US:YY) Xin Hua Cai Jing·2025-08-27 06:25Core Insights - The core viewpoint of the articles is that Huya Group has demonstrated significant growth in its non-live streaming revenue and is successfully implementing its diversified growth strategy, particularly in advertising technology and AI applications [2][3]. Financial Performance - In Q2 2025, Huya Group reported revenue of $508 million, representing a quarter-over-quarter increase of 2.7% [2]. - Non-live streaming revenue grew by 25.6% year-over-year, increasing its share of total revenue to 26.1% [2]. - Adjusted net profit reached $77 million, reflecting a year-over-year growth of 3.9% and a quarter-over-quarter increase of 21.8% [2]. Strategic Initiatives - The CEO of Huya Group, Li Ting, indicated that the company's diversified growth engine strategy is yielding results, particularly in the BIGO advertising business, which has made substantial progress in multi-channel traffic coverage [2]. - The company is accelerating the training and optimization of AI application models, enhancing user communication through real-time multilingual voice recognition and translation technologies in live streaming scenarios [2]. Future Outlook - Huya Group's long-term strategic focus on advertising technology is showing significant potential, with BIGO Ads revenue increasing by approximately 29% year-over-year and about 9% quarter-over-quarter [2]. - The company is expected to continue leveraging its diversified growth engines to achieve high-quality and sustainable long-term development [3].