Core Viewpoint - JD Global Purchase is set to launch a group live streaming trial during the Qixi Festival, featuring well-known boy and girl groups in a competitive format, offering various consumer incentives such as red envelopes and discounted products [1][3]. Group Streaming Industry Insights - Group streaming has emerged as a new format in the live streaming industry, characterized by multi-member interaction and engaging content, with the market expected to reach 15 billion yuan by the end of 2025 [3]. - JD has previously explored group streaming through its youth procurement team, which has successfully engaged consumers and contributed to JD's content ecosystem [3]. JD Global Purchase Strategy - JD Global Purchase aims to enhance its content-driven live streaming approach, integrating entertainment with e-commerce, as evidenced by its dual group PK live streaming model [3][4]. - The recent activities of JD Global Purchase, including the "100 Billion Thousand Products New Growth Plan," indicate a strategic focus on expanding overseas sourcing and optimizing the cross-border supply chain [4]. - The upcoming group streaming trial during the Qixi Festival is anticipated to be a significant highlight in this year's consumer market [4].
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