Core Insights - The company believes that second-tier and lower-tier cities, as well as towns in various city levels, represent a vast untapped market with significant potential [2] - The number of stores in second-tier and lower-tier cities accounted for 81% of the total store count, showing a slight increase from 79% as of June 30, 2024 [2] - The proportion of stores located in towns, which are typically administrative areas away from city centers, increased from 39% to 43% year-on-year, indicating the company's capability to deepen its presence in China's lower-tier markets [2] Store Expansion and Performance - The company opened 1,570 new stores during the first half of the year, with a total of 11,179 stores by June 30, 2025 [1] - The store closure count was slightly higher due to some franchisees deciding to close stores based on performance, location, or personal circumstances [2] - The company actively discussed with franchisees to close underperforming stores that did not meet operational standards or were in less favorable locations [2] Financial Performance - The total GMV (Gross Merchandise Value) reached approximately 14.09 billion RMB, with a single store GMV of about 1.37 million RMB [1] - The average daily GMV per store was around 7,600 RMB, while the total number of cups sold reached approximately 816,895 thousand cups [1] - Compared to the first half of 2024, there was an increase in single store GMV, average daily GMV, cups sold per store, and average daily cups sold per store, benefiting from effective product and marketing strategies [2]
古茗上半年营收增长41.2%至56.63亿,加盟优惠政策后新店开业速度加快,单店日均售出439杯
Cai Jing Wang·2025-08-27 07:15