Xin Lang Ke Ji·2025-08-27 07:14Core Insights - Baidu Marketing has announced the first batch of regional service providers for 2025, comprising 133 partners, with over 25 partners having collaborated for more than five years [1] - In Q3, Baidu introduced 78 new service providers across various provinces, including Beijing, Shandong, Hubei, and Guangdong, to enhance local business vitality [1] - The company is transitioning from an exclusive agency model to a service provider model in certain cities, aiming to align with market reforms and focus on service quality [1] Summary by Sections Service Provider Model - The new service provider model is designed to stimulate local business activity and create a more valuable service ecosystem [1] - Service providers will operate in authorized regions and benefit from incentive policies [1] Market Strategy - The upgrade of the channel system is a response to the shift in Baidu's search business strategy, emphasizing the need for market-oriented reforms [1] - Agents can choose their operational model, with many transitioning positively to the new service provider system and showing improved performance [1] Future Outlook - The ongoing evolution of the channel system is essential in the AI era, requiring agents to enhance their core service capabilities and explore new business models [1] - Baidu plans to continue recruiting more partners to expand its marketing system and support long-term growth for enterprise clients [2]