Core Insights - The hotel prices in major Chinese cities have significantly decreased, with many budget and mid-range brands experiencing price drops of over 10% and some exceeding 20% [3][5][10] - The price adjustments reflect a broader trend of declining average daily rates (ADR) and revenue per available room (RevPAR) across the hotel industry, particularly affecting mid-range and budget hotels [22][25][30] Price Trends - From August 1 to September 1, hotel prices in Beijing, Shanghai, Guangzhou, and Shenzhen showed a general downward trend, with 9 out of 10 observed hotel brands reporting average price declines [3][5] - Economic and mid-range brands were the most affected, with brands like Home Inn and Hanting experiencing price drops of 27.2% and 24.1% respectively [5][10] - High-end brands showed more stability, with Hilton being the only brand to see a price increase during this period [5][10] OTA Price Variations - Price strategies among different Online Travel Agencies (OTAs) displayed significant divergence, with Ctrip offering the lowest prices in some regions while Tongcheng had the highest [7][13] - In Beijing, Ctrip's average price dropped 13% to 498.4 yuan, while in Shanghai, Qunar saw a significant decline of 11.8% [7][10] Regional Observations - In Beijing, the overall hotel price decline reached 13.5%, with specific brands like Home Inn and Orange Crystal showing notable drops [10][12] - Shanghai's hotel prices fell by 14.6%, with Vienna experiencing a significant drop of 28.1% [10][12] - Guangzhou also saw a widening price gap among OTAs, particularly in budget hotels, indicating a competitive pricing environment [13][15] Company Performance - At Atour Hotel, the average daily rate (ADR) for the first quarter of 2025 was reported at 418 yuan, lower than the 429.5 yuan recorded in 2019 [20][22] - The overall RevPAR for Atour in 2024 showed a decline of 6.8% compared to the previous year, reflecting ongoing challenges in the market [22][25] - Huazhu Group reported a 2% decrease in ADR to 290 yuan in the second quarter of 2024, indicating a similar trend across the industry [23][25] Market Dynamics - The hotel market is facing supply-demand imbalances, with new hotel openings outpacing the recovery of travel demand post-pandemic [29][30] - The average occupancy rate for five-star hotels dropped to 58.25% in the second quarter of 2024, highlighting the pressure on hotel revenues [29][30]