重庆出台"奉节脐橙"品牌提升十条政策措施

Core Viewpoint - The Chongqing government has introduced a set of ten policy measures aimed at enhancing the brand influence and market competitiveness of "Fengjie Navel Orange" from 2025 to 2027, focusing on brand integration, quality control, and market expansion [1][2] Group 1: Brand Development - "Fengjie Navel Orange" has been elevated to a municipal public brand level within Chongqing, with designated areas for cultivation including Fengjie, Yunyang, Wushan, and Kaizhou as key regions [1] - The establishment of the Chongqing Fengjie Navel Orange Industry Association will oversee trademark operations and implement management rules to ensure brand protection and traceability [1] Group 2: Market Strategy - The Chongqing government aims to create a three-dimensional product matrix combining "Fengjie Navel Orange" with production areas, entities, and varieties, alongside a unified visual identity system [1] - By 2027, the goal is to achieve a market share of over 25% for "Fengjie Navel Orange" and an online sales ratio of 30%, supported by the upgrade of its official online flagship store and collaboration with influencers and local live-streaming teams [2]