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人身险产品预定利率下调倒计时:市场“退烧” 行业“蝶变”
Jin Rong Shi Bao·2025-08-27 09:01

Core Viewpoint - The insurance industry is facing a significant adjustment in the predetermined interest rates for insurance products, with the rates being lowered due to regulatory changes and market conditions, leading to a more rational market response from consumers [1][4][7]. Group 1: Regulatory Changes and Market Adjustments - The predetermined interest rates for ordinary life insurance products have been adjusted from a maximum of 2.5% to 2.0%, while the maximum for participating insurance products is now 1.75%, and the minimum guaranteed rate for universal insurance products is 1.0% [2]. - This adjustment marks the first time the rates have been modified based on market interest rates since the introduction of the dynamic adjustment mechanism earlier in the year [2][5]. - The current adjustment is the fifth major change since 2019, indicating a trend of continuous regulatory intervention in response to market conditions [5][6]. Group 2: Market Reactions and Consumer Behavior - The market has shown a more rational response to the rate adjustments, with fewer consumers rushing to purchase insurance products before the changes take effect, focusing instead on the intrinsic value and features of the products [3][4]. - The insurance industry has largely completed the transition to new products ahead of the deadline, with most companies having developed and filed new products in anticipation of the changes [3][4]. Group 3: Implications for the Insurance Industry - The dynamic adjustment mechanism is seen as a proactive response to the declining interest rates, aimed at preventing "interest rate risk" and encouraging stable operations within the industry [7]. - The shift in predetermined interest rates is expected to lead to a decline in the investment attributes of insurance products, emphasizing their protective features instead [7]. - The current market environment is likely to create a divide within the industry, favoring larger companies with better investment capabilities and product offerings, while posing challenges for smaller firms [7][8]. Group 4: Product Trends and Consumer Recommendations - Participating insurance products are gaining popularity due to their combination of guaranteed rates and potential dividends, which appeal to both consumers and insurance companies [8]. - Companies are encouraged to enhance their product design, sales strategies, and investment approaches to adapt to the changing market landscape [8][9]. - Consumers are advised to focus on risk protection products, particularly health insurance, and to consider the historical performance of insurance products when making long-term investment decisions [9].