Group 1 - JD Global Purchase announced its first trial of group broadcasting during the Qixi Festival, starting on August 28 at 8 PM [1][3] - The group broadcasting format is a new trend in the live streaming industry, characterized by multi-member interaction, strong narrative scenes, and engaging content [1] - JD Global Purchase aims to enhance the cross-border shopping experience by expanding its overseas product offerings and innovating interactive formats [3] Group 2 - The initiative has sparked discussions among netizens regarding the potential to break traditional virtual gift interaction models and introduce new tipping methods [3] - There is curiosity about how the traditional Chinese style group broadcasting will integrate with imported products, whether through thematic scenes or narrative interactions [3] - The specific format of the integration between group broadcasting and sales remains to be revealed, generating anticipation among the audience [3]
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