Di Yi Cai Jing·2025-08-27 09:40Core Viewpoint - The intense competition in the food delivery sector, initiated by JD's "100 billion subsidy" announcement in April, has significantly impacted the financial performance of major players like Meituan and JD, leading to a decline in net profits for both companies in the second quarter of 2025 [1][2][9] Financial Performance - Meituan reported a revenue of 91.84 billion yuan in Q2, a year-on-year increase of 11.7%, but its adjusted net profit fell by 89% to 1.49 billion yuan due to competitive pressures [1] - JD's net profit for Q2 was 6.2 billion yuan, down 50.8% year-on-year, with a significant operating loss of 900 million yuan compared to a profit of 10.5 billion yuan in the same period last year [7][8] Competition Dynamics - Meituan characterized the competition as "irrational," with its core local business revenue growing by 7.7% to 65.3 billion yuan, but operating profit plummeting from 15.2 billion yuan to 3.7 billion yuan, resulting in a profit margin drop from 25.1% to 5.7% [2][6] - Both companies have increased marketing expenditures significantly, with Meituan's rising by 51.8% to 22.5 billion yuan and JD's increasing by 127.6% to 27 billion yuan, primarily due to competitive strategies [2][7] Strategic Adjustments - Meituan is focusing on enhancing user engagement and expanding its instant delivery business, achieving over 500 million monthly active users and a peak order volume of 150 million in July [6][10] - JD is shifting its strategy to improve platform systems and user experience while emphasizing long-term growth through new business initiatives, despite short-term profit fluctuations [8][9] Market Trends - The competition has led to a "false prosperity" in the market, with businesses struggling to return to normal pricing after the subsidy wars, affecting consumer behavior and order volumes [10] - Platforms are now adjusting their strategies post-competition, with Meituan launching initiatives to boost in-store traffic and JD introducing a new self-operated delivery brand [10][11] Future Outlook - Analysts suggest that the competition among major platforms will continue to evolve, with each company pursuing differentiated strategies to capture market share and enhance service offerings [11]