Jing Ji Wang·2025-08-27 09:43Core Viewpoint - Zhihu reported a strong financial performance for Q2 2025, achieving a revenue of 717 million RMB and a non-GAAP net profit of 91.3 million RMB, marking three consecutive quarters of profitability [1][2]. Financial Performance - Zhihu's revenue sources include paid reading contributing 402 million RMB (56.1%), marketing services at 223 million RMB (31.1%), and vocational education at 62.1 million RMB (8.7%) [2]. - The company has maintained a strong cash position with a total of 4.82 billion RMB in cash and equivalents as of the end of Q2 [2]. - The adjusted net profit of 91.3 million RMB in Q2 2025 represents a significant improvement from a net loss of 44.6 million RMB in the same period last year, with a gross margin increase of approximately 3 percentage points to 62.5% [3]. Operational Highlights - Zhihu has focused on enhancing its community value through AI applications, leading to significant improvements in user engagement metrics, including daily active user session duration and core user retention rates [2][3]. - The average number of subscription members reached 13.2 million, maintaining an industry-leading position [2]. AI Strategy and Community Engagement - The company is leveraging AI to strengthen its community's competitive edge, emphasizing the synergy between high-quality content, trusted creators, and AI capabilities [3][4]. - Zhihu has a robust expert network with 16 million participants in technology and AI discussions, and 365,000 deep creators in related topics, contributing to a vibrant ecosystem for professional content [4]. AI Capabilities - Zhihu's AI search product, Zhihu Direct Answer, has undergone multiple iterations to enhance its capabilities, providing a reliable AI search experience for millions of active users [5]. - Future developments for Zhihu Direct Answer include evolving towards an AI agent model, aiming to become a comprehensive productivity tool for users [5].