Core Insights - The housing rental market is experiencing significant growth due to fundamental demand changes and increasing industry regulations, creating unprecedented opportunities for rental companies [1][2] - The introduction of the Housing Rental Regulations aims to standardize the rental market, addressing issues such as false listings and unclear rental prices, thereby promoting a more organized rental environment [2][3] Industry Trends - The rental market in China is evolving into a "Big Rental Era," characterized by marketization, specialization, and diversification, driven by policy changes and market demands [3][4] - The population migration within urban and rural areas has created a substantial rental market base of 260 million renters [2] Company Strategy - Beike Huiju, a technology-driven rental service platform under Beike, is leveraging its "human-store network" and digital tools to achieve steady growth in the housing rental market [1][3] - The company is implementing a light asset management model that emphasizes transparency in pricing and services, aligning with the new regulations to enhance user experience for both landlords and tenants [5][6] Service Model - The light asset management model of Beike Huiju focuses on providing a one-stop service for property owners and professional management for tenants, ensuring a seamless rental experience [5][6] - This model addresses the growing demand for professional management and transparency in the rental process, which is increasingly important to renters [4][5] Operational Efficiency - Beike Huiju is enhancing operational efficiency through a dual focus on efficiency and service, utilizing a digital management system and a specialized service team to improve the rental process [6][7] - The company aims to reduce vacancy periods and increase tenant retention rates by optimizing its service delivery and leveraging its extensive network of agents and properties [8]
“大租赁时代”下 贝壳惠居的稳进式生长逻辑