Xin Lang Cai Jing·2025-08-27 10:09Core Insights - Zhihu reported a revenue of 717 million yuan for Q2 2025, representing a year-on-year decrease of 23% while achieving an adjusted net profit of 91.3 million yuan, marking a turnaround to profitability for three consecutive quarters [1] Revenue Breakdown - The paid reading business contributed 402 million yuan in revenue, accounting for 56.1% of total revenue [1] - Marketing services and vocational education generated revenues of 223 million yuan and 62.1 million yuan, representing 31.1% and 8.7% of total revenue respectively [1] User Engagement - The average monthly subscription membership reached 13.2 million in Q2, with 16 million users participating in discussions on technology and AI topics [1] Management Commentary - Zhihu's founder and CEO, Zhou Yuan, emphasized the integration of artificial intelligence into the product experience, enhancing value for users and creators [1] - The company aims to leverage high-quality content, reliable creators, and AI capabilities to strengthen its competitive advantage and long-term growth potential [1]