Core Insights - Trimble has launched its Freight Marketplace in North America, with Procter & Gamble (P&G) as the first shipper customer, enhancing the connection between shippers, carriers, and brokers [1][2] - The Freight Marketplace automates the bidding process, providing a centralized digital platform for freight procurement, enabling real-time capacity sourcing and collaboration [1][2] - The platform allows for tailored mini bids, streamlining single-lane contracts and ensuring security through AI-powered verification of carrier identity and insurance details [3] Company and Industry Overview - Trimble's Freight Marketplace aims to simplify the complex bidding processes for large companies like P&G, saving time and resources while fostering productivity and efficiency in the supply chain [4] - Since its introduction in Europe in 2023, over 7,000 carriers, shippers, and brokers have joined the Freight Marketplace, indicating strong market interest and adoption [4] - The platform is now available for all shippers, carriers, and brokers in both North America and Europe, expanding its reach and potential impact on the logistics industry [5]
Trimble Launches Freight Marketplace in North America with Procter & Gamble as First Shipper Customer