Mei Ri Jing Ji Xin Wen·2025-08-27 11:02Core Viewpoint - The article discusses the transformation of delivery riders into "city knights" by Alibaba and Ele.me, emphasizing the importance of this change for the professional development and dignity of flexible workers in urban settings [2][3][4]. Group 1: Industry Changes - The competition among major platforms in the new service industry, particularly in food delivery, is intensifying, indicating a shift towards better working conditions for flexible workers [2]. - Alibaba's initiative to redefine delivery riders as "city knights" aims to enhance their professional identity and integrate them more closely with urban development and economic transformation [3][4]. - The new uniforms for riders, featuring functional designs and safety elements, reflect a commitment to improving the working conditions and professional image of these workers [3][4][7]. Group 2: Worker Welfare and Support - Alibaba and Ele.me are implementing measures to enhance rider welfare, including pension and medical insurance options, as well as career development programs [4][9]. - The "Orange Plan" launched by Alibaba and Ant Group aims to provide educational support and incentives for riders, promoting long-term career growth and stability [4][9]. - The focus on providing a stable and supportive work environment is expected to lead to a transformation in the perception of flexible employment, encouraging workers to invest in their skills and experience [4][9]. Group 3: Urban Integration and Social Responsibility - The rapid urbanization in China has resulted in a significant population of flexible workers, highlighting the need for effective integration into urban life [5][6]. - Platforms are encouraged to take responsibility for coordinating resources and establishing rules that benefit both riders and the communities they serve [6]. - Initiatives like the "Orange Plan" not only reward riders for their contributions but also aim to enhance their role as community protectors, thereby increasing their social value [6][8]. Group 4: Economic Impact - The shift towards service consumption is crucial for China's economic growth, with platforms like Taobao Flash Purchase creating millions of new jobs in the service sector [9][10]. - The multiplier effect of subsidies, such as the 50 billion yuan in consumption vouchers, demonstrates the potential for platforms to stimulate broader economic activity [10]. - Improving service quality through better support for riders is essential for enhancing consumer satisfaction and driving growth in the service industry [10].