Scienjoy Holding Corporation Reports Second Quarter and First Half 2025 Unaudited Financial Results

Core Viewpoint - Scienjoy Holding Corporation reported a decline in revenues and net income for the second quarter and first half of fiscal year 2025, primarily due to a decrease in paying users in the competitive mobile live streaming market in China. However, the company is focused on advancing its "live streaming + gaming" ecosystem strategy and leveraging AI technologies to enhance user experience and drive growth [4][21]. Financial Performance - Total revenues for Q2 2025 decreased to RMB 349.0 million (US$ 48.7 million) from RMB 374.8 million in Q2 2024, a decline of approximately 6.5% [7][9]. - Gross profit for Q2 2025 was RMB 63.7 million (US$ 8.9 million), down from RMB 64.7 million in Q2 2024, while gross margin increased to 18.2% from 17.3% [7][11]. - Net income for Q2 2025 decreased to RMB 22.7 million (US$ 3.2 million) from RMB 33.4 million in Q2 2024, primarily due to a RMB 13.7 million decrease in the change in fair value of investments [7][17]. - For the first half of 2025, total revenues decreased to RMB 656.4 million (US$ 91.6 million) from RMB 691.1 million in the same period of 2024 [21]. - Gross profit for the first half of 2025 increased by 4.6% to RMB 123.2 million (US$ 17.2 million) from RMB 117.8 million in the same period of 2024, with gross margin rising to 18.8% from 17.0% [23][21]. User Metrics - Total paying users for Q2 2025 were 165,239, down from 189,860 in Q2 2024, reflecting the competitive landscape of China's mobile live streaming market [9][21]. - For the first half of 2025, total paying users decreased to 253,888 from 284,076 in the same period of 2024 [21]. Cost Management - Cost of revenues for Q2 2025 decreased to RMB 285.4 million (US$ 39.8 million) from RMB 310.1 million in Q2 2024, primarily due to a reduction in revenue sharing fees [10][22]. - Total operating expenses increased by 11.8% to RMB 40.4 million (US$ 5.6 million) for Q2 2025 from RMB 36.1 million in Q2 2024 [12]. Strategic Initiatives - The company is committed to its global expansion strategy, focusing on new markets to broaden its user base and diversify revenue streams [6]. - Scienjoy is enhancing its live streaming business and AI-driven initiatives, such as AI Vista, to deliver differentiated user experiences [5][8]. Cash Position - As of June 30, 2025, the company had cash and cash equivalents of RMB 298.5 million (US$ 41.7 million), an increase of RMB 46.0 million from RMB 252.5 million as of December 31, 2024 [32].