“2025山东名优特精农产品发布暨‘齐鲁农超’建设推进会”明日启动

Core Viewpoint - The event aims to promote agricultural consumption and enhance the influence of the "Qilu Agricultural Supermarket" brand, showcasing Shandong's achievements in rural revitalization through the launch of high-quality agricultural products [1][3]. Group 1: Event Details - The "2025 Shandong High-Quality Agricultural Products Release and 'Qilu Agricultural Supermarket' Construction Promotion Conference" will take place on August 28 at 9:30 AM in Jinan, Shandong Province [1]. - The event is guided by the Shandong Provincial Department of Agriculture and Rural Affairs, hosted by Dazhong Media Group and Lushang Group, and organized by Shandong Qilu Agricultural Supermarket Technology Co., Ltd. [3]. - Approximately 200 participants will include representatives from 16 cities in Shandong, well-known agricultural product distribution companies, major supermarket buyers, e-commerce platform representatives, and outstanding enterprises [3]. Group 2: Activities and Initiatives - The event will feature product showcases, discussions, and consumer engagement activities, including the appointment of brand ambassadors for "Qilu Agricultural Supermarket" [3]. - A report on the development of local rural characteristic industries will be released, along with the first batch of names for the provincial rural characteristic industry product exhibition and evaluation activities [3]. - The "Qilu Agricultural Supermarket" platform will launch the "Qilu Agricultural Supermarket. Livestock Specialty Pavilion" in collaboration with the Shandong Provincial Animal Husbandry Bureau and the "Qilu Agricultural Supermarket. Oceanic Seafood Pavilion" with the Shandong Ocean Fisheries Association [3]. Group 3: Marketing Strategies - A series of marketing activities will be introduced, including offline "mobile exhibitions + on-site experiences" and online promotions through the "Qilu Agricultural Supermarket" mini-program [3]. - Online activities will include discounts using digital RMB from Industrial and Commercial Bank, social security card reductions, and random discounts through Cloud Flash Payment [3]. Group 4: Platform Development - Since its launch in August 2023, the "Qilu Agricultural Supermarket" platform has gathered nearly 5,600 quality agricultural enterprises and integrated over 100 high-quality products from various counties across 16 cities in Shandong [3].