Xin Lang Cai Jing·2025-08-27 13:08Core Insights - Anta Sports achieved record high performance in the first half of 2025, with revenue increasing by 14.3% year-on-year to RMB 38.54 billion, marking 12 consecutive years of growth and maintaining the top position in the Chinese market for four years [1] - The company emphasizes a strategy of "single focus, multi-brand, globalization" to meet diverse consumer needs and accelerate its global expansion [1] Group Performance - Anta brand revenue grew by 5.4% year-on-year to RMB 16.95 billion, outperforming the industry average [1] - The brand's strategy focuses on "mass positioning, professional breakthroughs, and brand elevation," enhancing its influence among younger consumers [1] Retail Innovation - Anta is advancing retail innovation by upgrading five new store formats and deepening its presence in Southeast Asia, with plans for a flagship store in Beverly Hills, Los Angeles [2] - FILA brand revenue increased by 8.6% year-on-year to RMB 14.18 billion, leading industry growth and enhancing retail service and channel image [2] Multi-Brand Strategy - Other brands under Anta saw a significant revenue increase of 61.1% year-on-year to RMB 7.41 billion, showcasing the company's strong multi-brand management capabilities [3] - Descente and Kolon performed exceptionally well, with Descente maintaining the top brand power in the high-end skiing segment [3] Strategic Partnerships - Anta announced a joint venture with South Korean fashion group MUSINSA, with Anta holding 40% and MUSINSA 60%, to develop the MUSINSA brand in China [4] Acquisition Strategy - Anta's acquisition strategy focuses on brands with strong value and potential, aiming to enhance brand value through strategic restructuring and investing in high-potential emerging brands [5]