元隆雅图旗下“元隆元创”品牌首店启幕：从B端龙头到C端新零售的“大IP文创”跃迁

Core Insights - Yuanlong Yatu's new retail brand "Yuanlong Yuanchuang" opened its first store in Beijing, marking a significant shift from B2B to B2C retail, which is seen as the beginning of a "retail year" for large IP cultural products [1] - The company aims to leverage its strengths in creative design, advertising, and supply chain management to connect directly with consumers, creating a dual-driven strategy of B+C [1][3] Group 1 - The first store features nearly 20 international and proprietary IPs, offering around 400 SKUs, including popular characters from Universal Pictures and local cultural elements [2] - The store design allows for future replication and expansion, with 70% of the space dedicated to standardized IP products and 30% to localized cultural displays [2][3] - The company plans to integrate digital technology with offline experiences, enhancing consumer interaction and feedback [3] Group 2 - Yuanlong Yatu's strategy includes a rich IP matrix, deep exploration of local culture, and customized product capabilities, supported by partnerships with major brands like Universal Pictures [4][5] - The company is actively developing domestic cultural products and collaborating with various organizations to create popular items that quickly convert in tourism markets [5] - The integration of B2B and B2C operations is expected to enhance market interaction and create a more efficient business cycle [3][6] Group 3 - The company's future plans involve utilizing digital tools to create immersive experiences, aiming to establish a unique retail model that balances scalability and differentiation [6] - The opening of the first store signals a transformation opportunity for traditional B2B companies, with Yuanlong Yatu focusing on both international and domestic IPs to drive growth [6]