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京东超市布局鲜花全球直采 供应链效率提升超3倍
Zhong Guo Qing Nian Bao·2025-08-27 13:52

Core Insights - JD Supermarket held a strategic launch event themed "Global Good Flowers Blooming on JD" on August 26, focusing on the upcoming Qixi Festival and signing a long-term procurement agreement for Ecuadorian roses, making JD the largest importer and distributor of these roses in China [1][3]. Group 1: Market Demand and Supply Chain Efficiency - There has been a significant increase in domestic demand for high-end flowers, particularly during special occasions like Qixi and Valentine's Day [3]. - JD's strategic upgrade in its flower business has improved supply chain efficiency by over three times, reducing the delivery time of overseas flowers from 7-10 days to just 3 days [3]. - Consumers can receive freshly picked Ecuadorian roses within 72 hours, with prices being 30% lower than other retail channels due to direct sourcing [3]. Group 2: Global Sourcing and Partnerships - JD has stationed professional buyers in Ecuador and the Netherlands to select quality products from the upstream supply chain [3]. - The company plans to send more buyers to key flower-producing regions globally, including Japan, South Africa, Colombia, and Thailand, to enhance its direct sourcing strategy [3]. - JD Supermarket has initiated the establishment of a Global Flower Ecological Alliance, collaborating with flower brands from Ecuador, the Netherlands, Japan, South Africa, Colombia, and Thailand to promote industry standards and global development of the flower industry [3].