Core Viewpoint - The article highlights the significance of home textiles in Xinjiang as a reflection of lifestyle aesthetics and a carrier of local emotions and memories, emphasizing the potential for revitalization through modern technology and market integration [2]. Group 1: Company Insights - Kawu Saier, the third-generation successor of the NAJIYA brand, is focused on revitalizing the traditional home textile business through the use of new media and big data [2]. - The integration of online and offline channels is a key strategy for breathing new life into traditional craftsmanship [2]. Group 2: Industry Trends - There is an expectation that the home textile industry in Xinjiang can write a new chapter under the influence of the "Belt and Road" initiative, suggesting potential growth and expansion opportunities [2].
万人说新疆|让新疆的家纺走向世界
Xin Hua She·2025-08-27 14:17