昌乐西瓜品牌价值突破49亿元，连续15年稳居西瓜产业第一品牌

Core Insights - Chang Le watermelon ranks first in the fruit brand value list with a brand value of 4.927 billion yuan, maintaining its position as the top watermelon brand in China for fifteen consecutive years [1] - The event also released a compilation of classic cases celebrating ten years of national fruit brand development, with Chang Le watermelon being the only watermelon brand included [1] - The China Fruit Circulation Association announced the "Fruit Industry Brand Cultivation Plan (2025-2028)," and Chang Le watermelon was successfully selected [1] Group 1 - Chang Le watermelon is renowned for its excellent quality characterized by being early-maturing, thin-skinned, crisp, and sweet, earning the reputation of "Heavenly Dew Beauty, Chang Le Watermelon Sweet" [3] - The county has leveraged its unique volcanic resources and historical agricultural culture to enhance the Chang Le watermelon brand, driving comprehensive upgrades in the watermelon industry [3][5] - The cultivation area for Chang Le watermelon is 160,000 acres, with an annual production exceeding 600,000 tons and a production value surpassing 2 billion yuan [3] Group 2 - Chang Le County has pioneered various cultivation techniques, including seedless watermelon cultivation and grafting, which have been adopted nationwide [5] - The county has hosted events like the Chang Le Watermelon Festival and watermelon competitions to promote the brand and integrate cultural elements, enhancing the brand's market presence [7] - These initiatives have significantly increased market share and brand influence, translating the brand's premium effect into sustained income growth for farmers [7]