一片海何以“鲜”动长三角？

Core Viewpoint - The article highlights the booming seafood tourism in Rudong, a coastal city in Jiangsu province, driven by its rich marine resources and innovative tourism strategies, making it a popular destination for short trips in the Yangtze River Delta region [6][10][12]. Group 1: Seafood and Tourism Development - Rudong boasts 86 kilometers of coastline and over 1 million acres of tidal flats, rich in marine biodiversity, producing over 1,000 types of seafood, including the highly praised clam and crab [6][10]. - The local government has strategically positioned Rudong as "China's Seafood Town," enhancing the seafood industry through branding, deep processing, and quality improvement initiatives [10][12]. - The integration of seafood experiences with wellness tourism and cultural activities has created a comprehensive travel package that attracts visitors [6][9][12]. Group 2: Consumer Experience and Engagement - The unique and immersive seafood dining experience, characterized by fresh catches and local culinary practices, has led to high customer satisfaction and repeat visits [7][9]. - Tourists are willing to endure long waits and travel significant distances for the authentic seafood experience, demonstrating a strong consumer engagement [9][12]. - The combination of various activities, such as clam digging, hot spring bathing, and exploring ancient towns, enhances the overall visitor experience, making it a compelling destination [9][12]. Group 3: Government Support and Infrastructure - The local government has proactively improved food safety regulations and logistics to accommodate the influx of tourists, ensuring quality and accessibility of seafood products [10][12]. - Initiatives to develop cold chain logistics have enabled seafood vendors to offer next-day delivery nationwide, further boosting the seafood market [10][12]. - The government's foresight in preparing the local infrastructure and marketing strategies has played a crucial role in sustaining the growth of the seafood tourism industry [10][12].