Core Insights - Beike's Q2 2025 financial performance shows a total transaction value (GTV) of 878.7 billion yuan, a year-on-year increase of 4.7%, with net revenue reaching 26 billion yuan, up 11.3%, and a net profit of 1.307 billion yuan, with adjusted net profit at 1.821 billion yuan [2] Group 1: Business Performance - In the first half of the year, Beike's second-hand housing business volume increased by 26% year-on-year, with second-hand transactions accounting for 76% of the platform's total real estate transaction volume [2] - The GTV for Beike's existing housing business reached 583.5 billion yuan in Q2, with net revenue of 6.7 billion yuan [2] Group 2: New Housing Business - Beike's new housing business GTV was 255.4 billion yuan in Q2, reflecting an 8.5% year-on-year growth, with net revenue of 8.6 billion yuan, also up 8.6% [3] - The company utilized AI technology to enhance project management precision and activate more existing projects, while also improving customer engagement through AI tools [3][4] Group 3: AI Integration and Services - Beike has integrated AI large model technology to develop various AI tools for both B-end and C-end users, with over 335,000 agents using the AI CRM tool "Lai Ke" to enhance customer acquisition [4] - The AI online service assistant "Pudding" provides clients with real estate market analysis and property comparisons, showing a 59% month-on-month increase in conversation volume since its launch [4] Group 4: Strategic Expansion - Under the "One Body, Three Wings" strategy, Beike is actively expanding into home decoration, rental, and other services, with non-real estate transaction service revenue accounting for 41% of total net revenue in Q2 [4]
贝壳联合创始人彭永东：持续为居住服务行业创造更大的价值