澳康达名车展启幕 成都双流区文商旅体融合激发汽车消费新活力

Core Insights - The annual Aokangda World Car Exhibition has commenced in Chengdu, showcasing over 100 brands and 1,000 vehicles, offering significant discounts and additional benefits to attract consumers [1][2] - The event is part of a broader initiative in Shuangliu District to integrate automotive, cultural, tourism, and sports elements, promoting consumption upgrades and regional development [1][2] Group 1: Event Highlights - The exhibition features promotions such as "up to 10,000 yuan off" and "additional 2 years warranty and maintenance" to stimulate car purchases [1] - A special "318 Theme Pavilion" will be presented from August 29 to September 7, focusing on self-driving tourism and cultural experiences, creating an immersive space for visitors [1][2] - The pavilion will introduce a global intangible cultural heritage car cover made from Shu brocade, showcasing traditional craftsmanship and modern design [1] Group 2: Marketing and Consumer Engagement - The first day of the exhibition will include a live sharing session by influencer "Hai Ma," discussing lifestyle and consumer support stories related to the 318 self-driving route [2] - The event aims to create a new marketing model that connects influencers, content promotion, and consumer conversion [2] - Shuangliu District is leveraging the car exhibition to enhance the automotive market while promoting the integration of automotive and cultural tourism resources [2]