Prudential Expands EssentialTerm Suite With Added Coverage Flexibility

Core Insights - Prudential Financial, Inc. has expanded its EssentialTerm Suite, now offering coverage options starting at $0.25 million, aimed at providing greater flexibility and affordability for policyholders [1][10] - The EssentialTerm Suite emphasizes the importance of life insurance in legacy protection and long-term financial planning, linking short-term protection with lasting value [2] Product Features - The EssentialTerm Suite includes two enhanced term life options: EssentialTerm Value, which offers affordable temporary protection with conversion flexibility, and EssentialTerm Plus, which focuses on stronger conversion features for long-term planning [3] - The suite provides term options of 10, 15, 20, or 30 years with guaranteed level premiums, and allows conversion to a permanent policy while maintaining the same health classification, supported by a conversion credit within the first seven years [4] - Additional benefits include a built-in terminal illness rider for early access to death benefits and customizable coverage options with riders such as waiver of premium for disability and accidental death benefit [5] Financial Impact - The expansion of the EssentialTerm Suite is expected to enhance Prudential's financial performance by increasing premium income from larger policy sizes and flexible term options, while the conversion feature promotes long-term revenue streams and customer retention [6] - The inclusion of optional riders may contribute to incremental income with limited underwriting risk, potentially improving profitability and reinforcing Prudential's market position [6] Market Performance - Year-to-date, Prudential's shares have decreased by 7.8%, underperforming the industry average due to low interest rates, challenges in the group disability business, and rising expenses [7]