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静水流深!康冠科技“不寻常”的创新路——聚焦深度定制化平板显示产品;精准布局细分赛道

Core Viewpoint - 康冠科技 has evolved from a traditional OEM to an innovative leader in the display technology sector, emphasizing its commitment to innovation and technology development while maintaining a strong market presence [2][3][7]. Group 1: Company Overview - 康冠科技 was established in 1995 and has become the second-largest smart TV manufacturer globally, achieving approximately 15.59 billion yuan in revenue and 0.83 billion yuan in net profit in 2024, reflecting a year-on-year growth of 15.92% and 57.94% respectively [2][5]. - The company has over 8,000 employees, with more than 1,600 dedicated to research and development, and has accumulated 1,315 valid patents and software copyrights [3][5]. Group 2: Innovation and Product Development - 康冠科技 has established an innovation mechanism that encourages all employees to submit proposals, resulting in a significant increase in revenue from innovative display products, which reached 1.52 billion yuan in 2024, a 57.94% increase year-on-year [5][6]. - The "随心屏" product, a versatile 4K smart display, became a market leader shortly after its launch, demonstrating the company's ability to identify and capitalize on emerging consumer trends [4][5]. Group 3: Market Strategy and Competitive Edge - 康冠科技 adopts a differentiated market strategy, focusing on custom orders from countries involved in the "Belt and Road" initiative, which allows the company to leverage its flexible production lines to meet unique demands [6][7]. - The company has successfully navigated industry challenges by prioritizing innovation and avoiding commoditized competition, resulting in a significant increase in gross margins for its innovative products, even during market downturns [6][7].