Xin Lang Cai Jing·2025-08-27 19:05Financial Performance - Meituan reported Q2 2025 revenue of 91.8 billion yuan, a year-on-year increase of 11.7% [1] - Net profit for the quarter was 365.3 million yuan, down from 11.4 billion yuan in the same period last year; adjusted net profit was 1.5 billion yuan, compared to 1.36 billion yuan in Q2 2024 [1] Industry Competition - The company opposes industry "involution" and is committed to defending its market position amid ongoing competition and price wars [2][3] - Meituan has historically grown through competition and innovation, focusing on essential factors such as product selection, pricing, and delivery efficiency [3] Strategic Goals - Meituan aims to achieve a daily order volume of 100 million by 2025, with a target profit of 1 yuan per order; in the recent quarter, daily orders reached 150 million [4] - The company believes that maintaining focus on core operations will help expand market share and enhance economic efficiency in the long term [5] Competitive Advantages - Meituan's competitive advantages include a strong focus on providing value to consumers, a robust delivery network, and a commitment to operational efficiency [6][7] - The company has accumulated a large user base and high user engagement through diverse services and a strong ecosystem [6] Market Potential - The takeaway market is seen as an integral part of daily life, with significant long-term growth potential; Meituan's long-term goal of 100 million daily orders is now viewed as achievable [7] - The company emphasizes the importance of high-quality orders over sheer volume, especially in a competitive environment [7] Financial Outlook - Meituan expects some losses in Q3 due to strategic investments aimed at maintaining competitive pricing and service capabilities [8] - The company remains confident in its long-term economic efficiency and profitability despite short-term fluctuations [8] Instant Retail Business - Meituan's instant retail business, including "Meituan Flash Purchase," is expanding rapidly, with a focus on product variety, delivery speed, and competitive pricing [9][10] - The company has established over 1 million retail partnerships and is enhancing its supply chain to meet consumer demands [10] Membership Program - The Meituan membership program has seen significant growth, with 10 million net upgrades in Q2, enhancing order volume and transaction value [17] - The program aims to provide comprehensive benefits across various service categories, increasing customer engagement [17] New Business Initiatives - Meituan is shifting focus from the "Meituan Preferred" business to accelerate the expansion of "Little Elephant Supermarket," which is expected to grow faster than the overall market [19][20] - The company is exploring a new hard discount retail model to cater to consumer preferences, particularly in lower-tier cities [21] International Expansion - Meituan's international business, Keeta, has made significant progress in markets like Saudi Arabia and Qatar, with plans to enter Brazil [22][23] - The company is cautious about the pace of international expansion, focusing on thorough market research and resource allocation [24][25]