暑期上海入境游市场火热 外国游客青睐“场景化”体验

Core Insights - Shanghai's inbound tourism market has seen significant growth during the summer, with over 680,000 inbound tourists in July, marking a 33.8% year-on-year increase, and over 4.83 million tourists from January to July, a 37% increase [1][2] Group 1: Inbound Tourist Statistics - In July, foreign tourists accounted for over 491,000 visitors, a 40.8% increase year-on-year [1] - From January to July, the number of foreign tourists reached approximately 3.61 million, reflecting a 51.5% year-on-year growth [1] - South Korea and Thailand have shown remarkable growth, with South Korean visitors exceeding 60,000 in July, a more than 100% increase, and 484,000 visitors from January to July, a 127.8% increase [2] Group 2: Tourist Preferences and Activities - Inbound tourists are increasingly favoring immersive experiences, such as themed activities and dining combined with performances, alongside traditional sightseeing [4] - There is a notable trend of foreign tourists engaging in local shopping and leisure activities, with many following online guides to popular local spots [4] - The demand for museum tickets and related tourism products has increased by 20% compared to the previous year [2] Group 3: Events and New Offerings - Various cultural and tourism events, such as the Shanghai Tourism Festival and the Shanghai Book Fair, have attracted many foreign visitors [6] - Shanghai has introduced new products and services aimed at enhancing the experience for international tourists, focusing on interactive and immersive cultural expressions [6]