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开启二次创业 打造银发健康产业引领者
Zhong Guo Zheng Quan Bao·2025-08-27 20:18

Core Viewpoint - Kunming Pharmaceutical Group aims to become a leader in the silver-haired health industry, marking a new entrepreneurial journey after being acquired by China Resources Sanjiu [1][3] Group 1: Strategic Transformation - The company is undergoing a strategic transformation described as a "second entrepreneurship," focusing on a dual-driven approach of "integration + reform" [1][3] - A clear roadmap for integration has been established, with a three-year integration period to complete value, business, organization, and spirit restructuring [1][2] - The company is currently in a critical phase of "model reconstruction and deep channel transformation" [1] Group 2: Digitalization and Channel Integration - Kunming Pharmaceutical Group is leveraging China Resources Sanjiu's digital capabilities to shift its operational model from "experience-driven" to "data-driven" [2] - The company is reforming its sales channel system by integrating a previously fragmented network of distributors, establishing a more centralized channel structure [2] - The new channel system will focus resources on national brand building, laying a foundation for long-term development [2] Group 3: Research and Development Collaboration - The company is collaborating with multiple research institutions in the silver-haired health sector, combining strengths in resource integration and AI-assisted drug screening [2][3] - Joint research projects in traditional Chinese medicine are being explored, particularly in the field of specialty plant medicines [2] Group 4: Focus on Silver-Haired Health - The management has identified a need for greater focus in strategic planning, concentrating resources on the silver-haired health sector [3] - The company aims to leverage its historical expertise in natural medicine to enhance its offerings in chronic disease management and elderly health [3] Group 5: Innovative Business Model - An innovative business model combining "medicines + medical services + emotional value" is being developed to address the needs of the elderly [4] - The company plans to transition from a traditional pharmaceutical enterprise to a health management service provider, enhancing its research and digital capabilities [4] Group 6: International Expansion of Traditional Chinese Medicine - Kunming Pharmaceutical Group is actively pursuing international markets for traditional Chinese medicine, with a focus on plant-based medicines like artemisinin and Sanqi [5] - The company has submitted 90 overseas registration applications and successfully registered 7 products, with its blood stasis remedy approved in 15 countries [5] - The company aims to become a comprehensive international healthcare service provider, leveraging its global network and expertise in artemisinin products [5]