三六零2025年中报简析：营收上升亏损收窄，三费占比上升明显

Core Viewpoint - The recent financial report of 360 (601360) shows a slight increase in total revenue but a continued net loss, indicating challenges in profitability despite some improvements in margins [1][2]. Financial Performance - As of the end of the reporting period, total revenue reached 3.827 billion yuan, a year-on-year increase of 3.67% [1] - The net profit attributable to shareholders was -282 million yuan, reflecting a year-on-year improvement of 17.43% [1] - In Q2, total revenue was 1.963 billion yuan, a decrease of 0.45% year-on-year, while the net profit attributable to shareholders was -8.616 million yuan, showing a significant year-on-year increase of 96.28% [1] - The gross margin was 66.55%, up 5.46% year-on-year, while the net margin was -7.51%, an increase of 20.57% year-on-year [1] - Total expenses (sales, management, and financial) amounted to 1.265 billion yuan, accounting for 33.07% of total revenue, with a year-on-year increase of 38.74% [1] Cash Flow and Debt - The company has a healthy cash asset position, but the operating cash flow over the past three years averaged only 13.44% of current liabilities [2][3]. Investment Returns - The historical median Return on Invested Capital (ROIC) since the company's listing is 14.67%, with the worst year being 2022 at -8.43% [2]. - Analysts expect a net loss of 368 million yuan for 2025, with an average earnings per share of -0.05 yuan [3]. Fund Holdings - The largest fund holding 360 is the Jiashi Zhongzheng Software Service ETF, with 14.0699 million shares and a recent net value of 0.9836, reflecting a 0.16% decline from the previous trading day [4].