Feng Huang Wang·2025-08-27 23:01Core Insights - Ctrip Group reported a significant increase in its financial performance for Q2 2025, with total bookings on its international OTA platform growing by over 60% year-on-year [1] - The inbound tourism bookings saw a remarkable growth of over 100% year-on-year, while outbound hotel and flight bookings surpassed pre-pandemic levels by 120% [1] - National cross-border flight capacity has recovered to 84% of pre-pandemic levels [1] Inbound Tourism - The growth in inbound tourism is primarily driven by demand from South Korea and Southeast Asia, which are the two largest source markets [1] - In the first half of 2025, the total number of inbound visitors increased by 30%, with 71% of these visitors coming from visa-exempt regions [1] Strategic Initiatives - Ctrip has launched the "Smart Travel Future" hotel empowerment program aimed at enhancing hotel performance in terms of inbound orders, new customer growth, and operational efficiency [1] - This initiative is designed to create a growth community between the platform and hotels [1]