Nan Fang Du Shi Bao·2025-08-27 23:11Core Insights - The hotel prices in major Chinese cities have significantly declined, with many budget and mid-range brands experiencing price drops of over 10%, and some exceeding 20% [6][10][16] - The average daily rate (ADR) for Atour Hotels has fallen below levels seen five years ago, with a reported decline of 19% in the Beijing area [10][11] - The hotel market is facing a supply-demand imbalance, leading to decreased occupancy rates and revenue per available room (RevPAR) across various hotel brands [14][15] Price Trends - From August 1 to September 1, 2023, hotel prices in Beijing, Shanghai, Guangzhou, and Shenzhen showed a general downward trend, with 9 out of 10 observed hotel brands reporting average price declines [6][8] - Economic and mid-range hotel brands were the most affected, with brands like Home Inn and Hanting experiencing price drops of 27.2% and 24.1%, respectively [6][7] - High-end brands like Sheraton showed more stability, with a price drop of only 8%, while Hilton was the only brand to see a price increase of 3.5% [7] OTA Price Variations - Price fluctuations among different Online Travel Agencies (OTAs) were notable, with Ctrip offering the lowest average prices in Beijing at 572.9 yuan, while Tongcheng had the highest at 594.2 yuan [8][9] - In the transition to the off-peak season, Ctrip's prices dropped significantly by 13% to 498.4 yuan, while Qunar also saw a decline of 12.5% [9][18] Atour Hotel Performance - Atour's ADR for Q1 2025 was reported at 418 yuan, lower than the 429.5 yuan seen in 2019, indicating a downward trend in pricing [10][11] - The company's RevPAR has also declined, with a 7.3% year-on-year drop reported for Q1 2025 [10][11] Market Dynamics - The hotel market is experiencing a supply expansion that outpaces demand recovery, leading to lower occupancy rates and increased pressure on pricing [14][15] - The average occupancy rate for five-star hotels fell to 58.25% in Q2 2024, reflecting the challenges faced by the industry [15] Regional Observations - In Beijing, the average hotel price dropped by 13.5%, with significant declines in brands like Orange Crystal and Home Inn [16] - In Shanghai, the average price fell by 14.6%, with Vienna experiencing a notable drop of 28.1% [16] Future Outlook - The hotel industry is expected to face continued challenges, with predictions of a decline in RevPAR for Q3 2024, although the rate of decline may be less severe than in Q2 [14]