Workflow
2025 IPX世界文旅流量大会在深启幕 全球千余热门IP鹏城“引流吸金”
Shen Zhen Shang Bao·2025-08-27 23:26

Group 1 - The "2025 IPX World Cultural Tourism Flow Conference" was held in Shenzhen from August 27 to 29, organized by the Shenzhen Cultural Tourism Promotion Association, involving over 50 business associations [1] - The conference featured more than 30 forums and activities, two major exhibitions, and an IP licensing matchmaking event, covering an exhibition area of 15,000 square meters with over 1,000 popular IPs from 21 countries and regions [1][2] - The event is expected to attract over 35,000 professional visitors, showcasing the global trend of deep integration between IP licensing, creative design, cultural and creative toys, and the cultural tourism industry [1] Group 2 - The main forum focused on "Intelligent Observation of the World: New Chapter in Cultural Tourism," with experts discussing how phenomenon-level IPs can reconstruct urban dialogue through culture and technology [2] - Representatives from companies like Tencent Cultural Tourism and the Guangdong-Hong Kong-Macao Greater Bay Area Low-altitude Economy Drone Association will brainstorm on digital transformation in cultural tourism and emerging sectors [2] - The conference also included the 12th Shenzhen International IP Licensing Industry Expo and the 3rd Shenzhen International Cultural and Creative Exhibition & Trendy Toy Exhibition, featuring over 30,000 exhibits across the entire industry chain [2]