Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-08-27 23:38Core Insights - The opening of the beverage store "Shanxia You Niu" in Ningxia has sparked consumer interest, highlighting the growing demand for local dairy products, particularly fresh milk and yogurt [1] - The entry of Seishan Dairy's subsidiary, Jinhai Technology, into the B2B beverage market reflects a strategic shift as major dairy companies like Mengniu, Yili, and Junlebao seek to expand their presence in the B2B sector amid stagnation in the C-end market [1][4] - The current surplus in raw milk and favorable policies are enhancing the competitiveness of domestic dairy products, while the rapid growth of coffee, baking, and tea industries is driving demand for B2B dairy products [1][4] B2B Market Growth - The B2B dairy product market has expanded to a scale of hundreds of billions, with significant demand from coffee chains like Starbucks and Luckin Coffee, which are projected to consume large quantities of dairy products [3] - The baking industry is also experiencing growth, with the retail market expected to reach 6110.7 billion yuan in 2024, increasing by 8.8% year-on-year, further boosting the demand for dairy ingredients [3] Domestic Market Dynamics - Historically dominated by imported brands, the B2B dairy market is witnessing a shift as domestic companies improve their technology and production processes, reducing the import dependency of products like whey powder and cheese [4][5] - Currently, 70%-80% of the B2B market share is held by foreign dairy companies, indicating significant potential for domestic brands to capture market share [4] Cost and Technological Advantages - The domestic dairy industry benefits from lower raw milk prices due to a surplus, with average prices dropping to 3.04 yuan per kilogram, which enhances competitiveness in the B2B market [5] - Continuous advancements in production technology and processes are enabling domestic companies to improve product quality and meet the specialized needs of B2B clients [5][6] Competitive Landscape - The B2B market is characterized by high competition, where product specialization, customization capabilities, and efficient supply chains are critical for success [7] - Domestic companies face challenges in producing customized dairy products and high-end cheese due to technical and regulatory barriers, which may hinder the pace of domestic substitution [8] Future Outlook - The rise of the B2B market presents new growth opportunities for the Chinese dairy industry, but it also poses challenges that require companies to enhance their value chains and adapt to changing market dynamics [8]