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新华鲜报丨“数”读魅力!我国数字出版产业规模超1.7万亿元
Xin Hua She·2025-08-28 00:00

Core Insights - The digital publishing industry in China is projected to continue its growth, with total revenue expected to exceed 1.7 trillion yuan in 2024, marking an increase of 8.07% from the previous year [1] Group 1: Industry Growth - The digital publishing industry has shown consistent revenue growth, illustrating a vibrant development landscape [5] - The report indicates that the revenue from publishing integration development is expected to reach 9.724 billion yuan in 2024, reflecting a 19.1% increase compared to 2021 [7] Group 2: Technological Integration - The integration of technology in publishing is not merely about transferring print content online but involves a comprehensive ecological reconstruction [8] - The application of AI models in the publishing sector is anticipated to accelerate, with a focus on developing intelligent systems for various publishing scenarios [8] Group 3: Market Segmentation - The revenue from online literature is projected to reach 49.55 billion yuan in 2024, with a year-on-year growth of 29.37%, and the user base is expected to grow to 638 million, a 16% increase [9] - New publishing forms, such as online literature, games, and animations, are increasingly contributing to the promotion of core socialist values and traditional Chinese culture [9] Group 4: International Expansion - The report highlights that 30 million new overseas registered users for online literature are expected in 2024, with active users around 200 million [10] - Chinese gaming companies have seen a 13.39% revenue growth in overseas markets, with actual sales exceeding 18.5 billion USD [10] - Notable works like "Douluo Dalu" and "Tiandao Tushuguan" have been included in cultural institutions across Europe, indicating the international reach of Chinese digital content [10] Group 5: Cultural Innovation - The digital publishing industry is characterized by a blend of integration, quality content, and international outreach, driving the dissemination of Chinese culture globally [12]