小票根”撬动文旅“大消费” 优秀文化产品成激发文旅消费重要“引擎

Group 1 - The rise of various grassroots sports events like "Su Super" and "Village Super" during the summer has attracted a large number of fans and tourists, boosting local consumption and prompting cultural and tourism departments to launch promotional activities [1] - "Su Super" has transformed multiple cities in Jiangsu into popular destinations, with 87 secondary viewing points leading to over 7.14 million visitors, significantly enhancing local cultural tourism consumption [1] - A shopping mall manager in Jiangsu reported a projected 21% year-on-year increase in revenue, indicating a strong trend towards creating "event + commercial" IPs to meet fan demands [1] Group 2 - The combination of "cultural, sports, and travel" has emerged as a powerful driver for consumption and domestic demand, with Shanghai hosting over 21,000 commercial performances in the first five months of the year, attracting over 10 million attendees and generating ticket sales of 1.63 billion yuan [2] - Major cultural products, including popular films and large-scale sports events, have increasingly stimulated tourism consumption, with notable increases in tourist numbers to cities like Xi'an, Guangzhou, and Nanjing due to summer films [2] - In the first half of the year, key sporting events in seven regions, including Hebei and Zhejiang, generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event, effectively expanding domestic demand [2]