细化提振消费“路线图” 中国银行多措并举出实招

Core Viewpoint - The article highlights the proactive measures taken by China Bank to implement national policies aimed at boosting consumer spending and stabilizing the economy through various financial products and services [1][2][10] Policy Implementation - The Chinese government has introduced policies such as personal consumption loan subsidies and service industry loan subsidies, providing a 1% annual financial subsidy for eligible loans starting from September 1, 2025 [2][3] - China Bank has committed to ensuring that these financial benefits reach consumers and service industry operators effectively [2][3] Consumer Loan Initiatives - In Sichuan Province, China Bank has initiated a personal consumption loan subsidy program with a 1.5% annual interest rate for specific categories, including automotive purchases and home renovations, with a maximum subsidy of 3,000 yuan per loan [3] - By the end of July, China Bank had assisted over a thousand customers in applying for consumption loan subsidies, amounting to over 2.8 million yuan [3] "Trade-in" Programs - China Bank is focusing on the "trade-in" initiative for automobiles, home appliances, and home renovations, collaborating with major electric vehicle manufacturers to offer zero-interest installment plans [4] - The bank's automotive installment transactions reached 1.947 billion yuan by the end of June, with significant savings for consumers through subsidized loans [4] Home and Consumer Financing - China Bank has developed a "housing + consumption" service model, providing 7.8 billion yuan in consumer loans to 40,000 homebuyers for renovations and furniture purchases [5][6] - The bank's innovative financing solutions aim to alleviate financial pressure on homeowners post-purchase [6] Cultural and Tourism Consumption - China Bank has invested over 100 million yuan in tourism consumption subsidies, creating a comprehensive financial service system covering all aspects of travel [7] - The bank has partnered with various restaurants and hotels to offer discounts and promotions, benefiting millions of consumers [7][8] Overall Impact - By mid-2025, China Bank's non-housing consumer loan balance exceeded 370 billion yuan, with significant year-on-year growth in personal consumption loans and a substantial increase in foreign card transaction volumes [10]