“好房子”不等于高得房率 回归品质方为正道

Core Viewpoint - The concept of a "good house" is being misinterpreted by consumers who equate it with high usable area ratios, leading to misleading marketing practices by developers [1][2]. Group 1: Usable Area Ratio Issues - Some new housing projects are marketing "usable area ratios" exceeding 100%, with reports of ratios reaching as high as 130% in certain cities [1]. - The usable area ratio is defined as the ratio of the usable area to the total building area, and typically should not exceed 100% due to shared public areas [1]. - The emergence of "new regulation products" with high usable area ratios has been noted, particularly in cities like Guangzhou and Shenzhen, indicating consumer preference for these products [1]. Group 2: Quality Over Quantity - A true "good house" should focus on product design, construction quality, community services, green energy efficiency, and supporting services rather than just high usable area ratios [2]. - The implementation of the "Residential Project Standards" in May aims to enhance safety, comfort, and sustainability in housing projects, emphasizing the importance of quality over mere area metrics [2]. - Local governments are encouraged to align with these standards to accelerate the development of quality housing projects, which is the original intent of the "good house" policy [2].