安踏集团：上半年收入超385亿元 增长14.3%

Core Insights - Anta Group achieved a record high revenue of RMB 38.54 billion in the first half of 2025, marking a 14.3% year-on-year growth, with all brands under the group reaching new revenue highs [1] - The company maintains a strong competitive position in the global market through a multi-brand strategy and a focus on retail innovation, aiming to become a leading multi-brand sports goods group globally [1] Anta Brand Performance - Anta brand revenue grew by 5.4% to RMB 16.95 billion, outpacing the industry average, with a focus on "mass positioning, professional breakthroughs, and brand elevation" [2] - The brand continues to support 31 Chinese national teams and has become a partner for the 15th National Games [2] Retail Innovation - Anta is upgrading its retail strategy with five new store formats, including "Anta Arena" and "Anta Palace," enhancing consumer experience and driving sales growth [3] - The company is expanding its presence in Southeast Asia, the Middle East, North America, and Europe, with plans for a flagship store in Beverly Hills, Los Angeles [3] FILA Brand Growth - FILA's revenue increased by 8.6% to RMB 14.18 billion, driven by a "high-end sports fashion" positioning and a focus on middle-class consumers [4] - The brand is enhancing its retail service and channel image, with new store formats covering approximately 30% of its outlets [4] Other Brands Performance - Other brands under Anta saw a significant revenue increase of 61.1% to RMB 7.41 billion, showcasing the group's effective multi-brand management [5] - DESCENTE and KOLON SPORT performed well, with DESCENTE maintaining the top brand position in high-end skiing [5][6] DTC and Innovation - Direct-to-consumer (DTC) sales account for nearly 90% of Anta's revenue, enhancing brand management and growth potential [8] - The company has invested RMB 20 billion in innovation over the past decade, with nearly RMB 1 billion allocated for R&D in the first half of 2025 [8] Social Responsibility and ESG - Anta has been recognized as an "Excellent Workplace" and has made significant contributions to youth sports initiatives, donating over RMB 1.3 billion [9] - The company is included in the Hang Seng ESG 50 Index and ranks highly in global sustainability assessments [9]