从“场面优先”到“体验至上” 年轻人重新定义婚礼

Core Insights - The wedding makeup industry is experiencing a transformation driven by changing consumer preferences, with a shift from traditional aesthetics to personalized and experiential services [2][4][5] - The number of marriage registrations in China is increasing, with a reported 353.9 million couples registered in the first half of 2025, marking a growth of 10.9 million compared to the previous year [2] Industry Trends - Young couples are prioritizing personal expression and emotional value in their weddings, leading to a demand for makeup artists who can create unique and individualized looks [3][4] - The role of makeup artists has evolved from simply applying makeup to collaborating with brides to express their personal stories and preferences [4][5] Market Dynamics - The industry is witnessing a rise in independent makeup artists and a move towards a more collaborative approach, where brides actively participate in the design of their wedding looks [5][6] - There is a growing trend of standardizing service quality in the wedding makeup sector, with many studios adopting strict service protocols to meet the increasing expectations of clients [8][9] Employment and Training - The demand for skilled makeup artists is leading to the establishment of training programs aimed at equipping new entrants with both technical skills and customer communication techniques [7][8] - The industry is creating new job opportunities, with many individuals transitioning from traditional roles to entrepreneurship in the wedding services sector [8][9]