Qi Lu Wan Bao·2025-08-28 01:53Core Viewpoint - The launch of the new Tank 500 marks a significant step in the luxury off-road SUV market, showcasing advanced technology and design inspired by Chinese heritage and wisdom [1][6][21]. Product Overview - The Tank 500 is positioned as an all-scenario intelligent luxury off-road SUV, offering three power versions: Hi4-Z, Hi4-T, and 3.0T V6 fuel [3][21]. - Pricing for the Hi4-Z intelligent version is set at 375,000 yuan, while the Hi4-T intelligent version is priced at 355,000 yuan, and the basic version at 335,000 yuan [3][5]. Customer Incentives - The company has introduced a customer care policy, providing significant value-added services and gifts for early buyers, including a total value of 41,000 yuan in advanced driving assistance features and a 38,000 yuan limited-time gift package [3][5]. - Existing Tank owners can receive a subsidy of up to 15,000 yuan for trade-ins, while non-Tank users can receive up to 7,000 yuan [5]. Market Response - The Tank 500 has shown strong market demand, with over 11,000 orders placed within 24 hours of the pre-sale launch, indicating robust consumer interest [5][21]. Cultural Significance - The launch event in Dujiangyan pays homage to the ancient Chinese wisdom of water management, paralleling the technological innovations in the Tank 500 [6][8]. - The Hi4-Z technology draws inspiration from the Dujiangyan irrigation system, emphasizing the importance of sustainable and efficient resource management [9][11]. Design Philosophy - The Tank 500 features a "Chinese New Luxury" design, combining elements of traditional architecture with modern aesthetics, aiming to resonate with both domestic and international audiences [12][14]. - The new "Dunhuang Green" color option reflects cultural confidence and has garnered a 35% order share during the pre-sale phase [14]. Interior Features - The interior of the Tank 500 emphasizes comfort and functionality, with high-quality materials and features such as heated, ventilated, and massaging seats [15]. - It includes a versatile car refrigerator capable of cooling and heating, enhancing the travel experience for families [17]. Intelligent Driving Technology - The Tank 500 is equipped with the Coffee Pilot Ultra, a third-generation intelligent driving assistance system that offers comprehensive navigation support across various driving scenarios [18][20]. - This system aims to provide a seamless driving experience, reducing the burden on drivers and enhancing safety [20]. Market Positioning - The Tank 500 represents a new era for luxury off-road vehicles in China, combining off-road capability with advanced technology and comfort [21][23]. - It is designed to meet diverse consumer needs, functioning as a reliable off-road companion, a comfortable urban vehicle, and a family travel solution [23].