“啡”常福利！上海银行运通Tims联名卡解锁咖啡生活新场景

Core Insights - Shanghai Bank collaborates with Tims Coffee, American Express, and Lianlian Digital to launch a co-branded credit card that integrates coffee consumption with financial services, enhancing customer experience in the coffee culture of Shanghai [2][4]. Group 1: Financial Services and Coffee Integration - The co-branded card is designed to meet the coffee consumption needs of urban professionals, offering up to 25 cups of discounted coffee throughout the year, promoting a healthy coffee and light meal lifestyle [4]. - Shanghai Bank focuses on local market development, targeting young consumers, middle-class spenders, and the elderly, with over ten million credit card customers, leading among regional commercial banks in China [4]. Group 2: Tims Coffee's Market Strategy - Tims Coffee combines fresh, high-quality local food and beverages with a differentiated strategy of "coffee + warm food," aiming for sustainable growth through affordable pricing and a welcoming atmosphere [4][6]. - The collaboration with American Express and Lianlian Digital provides robust support for the co-branded card, having established connections with over 40 banks and payment platforms, facilitating merchant acceptance [4][6]. Group 3: Exclusive Card Benefits - The co-branded card offers multiple exclusive benefits, including a coffee and light meal package upon first use, weekly discounts for the first three months, and monthly buy-one-get-one coffee offers for the subsequent months [4][6]. - Future plans include integrating Tims' services with mobile banking for convenient ordering, enhancing the overall consumer experience in coffee consumption [6].