智通财经网·2025-08-28 02:31Core Insights - Zhihu-W (02390) shares rose over 6% following the release of its Q2 earnings report, with a current price of HKD 13.59 and a trading volume of HKD 1.4538 million [1] Financial Performance - For the three months ending June 30, 2025, Zhihu reported total revenue of CNY 717 million, a year-on-year decrease of 23.23% [1] - The company achieved a net profit attributable to shareholders of CNY 72.482 million, compared to a loss of CNY 82.739 million in the same period last year [1] - Basic earnings per share were CNY 0.3 [1] Management Commentary - The Chairman and CEO, Zhou Yuan, stated that the company has achieved non-GAAP profitability for the third consecutive quarter, reflecting the effectiveness of its refined operational strategy and the efficiency gains from integrating artificial intelligence [1] - Zhou highlighted the active community engagement, stable user base, and significant improvements in daily active user engagement, core user retention, and creator activity [1] - The CFO, Wang Han, noted that the company achieved a non-GAAP net profit of CNY 91.3 million in Q2, compared to a non-GAAP net loss of CNY 44.6 million in the same period last year [1] - Gross margin increased by approximately 3 percentage points to 62.5% year-on-year, indicating ongoing improvements in cost structure and operational efficiency driven by AI [1]