Core Insights - The article highlights the development of a complete industrial chain in the clothing e-commerce sector in Tianmen, Hubei, driven by the "clothing e-commerce + returning entrepreneurship" model [1][3]. Industry Overview - Tianmen, known as "the cotton town," has transitioned from a scattered clothing industry to a clustered development model in recent years [3]. - The clothing e-commerce transaction volume in Tianmen surged from 7 billion yuan in 2021 to over 50 billion yuan in 2024, with total sales exceeding 600 million pieces [5]. Company Developments - Tianmen Yuezhi Clothing Co., which started with a small team, has grown to a management team of 150 and 2,000 sewing workers, achieving annual sales of 300 million yuan, with expectations to reach 500 million yuan this year [3][5]. - The company Cheng Meng has established a digital supply chain platform and plans to expand into the Japanese and Korean markets [3][5]. Employment Impact - The e-commerce sector has attracted nearly 100,000 people to return to work in Tianmen, providing job opportunities and allowing individuals to balance work and family [5]. Technological Integration - The integration of AI technology is accelerating the restructuring of the textile and clothing industry in Tianmen, with companies utilizing AI for live streaming sales [5][7]. - Lai Yi Tiao Clothing Company reported a daily shipment of 100,000 orders and sales of 1.3 billion yuan last year, with expectations to reach 2 billion yuan this year due to expansion aided by AI [5][7]. Future Goals - The Tianmen Clothing E-commerce Industry Association aims to establish Tianmen as a "global clothing e-commerce supply chain center" by leveraging digital platforms to enhance international reach [7].
(活力中国调研行)湖北天门服装电商构建起完整产业链
Zhong Guo Xin Wen Wang·2025-08-28 04:18