Core Viewpoint - The infant formula industry is experiencing a rebound in performance despite a backdrop of reduced market demand and intensified competition, with several companies reporting growth in both revenue and profit for the first half of 2025 [1][9]. Group 1: Company Performance - Health and Nutrition Group (健合集团) reported a revenue increase of 5.2% to RMB 7.02 billion and a net profit growth of 4.6% in the first half of 2025, reversing the decline seen in 2024 [2]. - The three main business segments of Health and Nutrition Group all showed revenue growth, with Adult Nutrition and Care (ANC) at RMB 3.44 billion (up 5.9%), Infant Nutrition and Care (BNC) at RMB 2.50 billion (up 2.9%), and Pet Nutrition and Care (PNC) at RMB 1.08 billion (up 8.6%) [2]. - Aoyou Dairy (澳优乳业) achieved a revenue of approximately RMB 3.887 billion, a 5.6% increase, and a net profit of RMB 181 million, up 24.1% for the same period [6]. - Aoyou's own brand infant formula business generated approximately RMB 2.826 billion, with a 3.1% growth in goat milk formula [6]. Group 2: Market Trends - The sales of infant formula in mainland China grew by 10.0%, significantly outpacing the overall market's retail growth of 0.2% [4]. - The market share of Health and Nutrition Group in the ultra-premium infant formula segment increased from 12.9% to 15.9%, reaching a historical high [4]. - The infant formula market is expected to see a growth rate of around 5% in retail market size by 2025, driven by a rebound in birth rates and supportive policies [11]. - The implementation of a new subsidy policy for families with children under three years old is anticipated to provide structural benefits to the infant formula market [11][12]. Group 3: Consumer Behavior - There is a noticeable trend of consumption upgrading in the infant formula market, with consumers willing to pay higher prices for high-quality or specialized products [12]. - The proportion of consumers purchasing infant formula priced above RMB 300 increased to 26% in 2024, up from 21% in 2023 [12]. - The lower-tier cities and rural markets are showing significant consumption upgrades, releasing potential in the down-market segment and contributing to the expansion of the high-end and ultra-high-end infant formula market [12].
奶粉市场释放回暖信号！健合、澳优等高端奶粉业务逆势增长