Zheng Quan Zhi Xing·2025-08-28 05:20Core Viewpoint - The report highlights that Lege Co., Ltd. has shown excellent performance in expanding new product categories, although various factors have impacted short-term profitability, leading to a "Buy" rating for the company [1] Financial Performance - For the first half of 2025, Lege Co., Ltd. achieved operating revenue of 3.145 billion, a year-on-year increase of 29.56%, while net profit attributable to shareholders decreased by 19.47% to 129 million, and net profit excluding non-recurring items fell by 26.58% to 79 million [2] - In Q2 2025, the company reported operating revenue of 1.600 billion, a 22.57% increase, with net profit attributable to shareholders at 77 million, down 3.87%, and net profit excluding non-recurring items at 53 million, down 19.70% [2] Business Analysis - Cross-border e-commerce revenue grew by 9.16% to 1.000 billion in H1 2025, with independent site revenue increasing by 11.22% to 410 million, accounting for 41% of cross-border e-commerce income [3] - Ergonomic product series generated 1.383 billion in revenue, a 3.48% year-on-year increase, while new categories like electric sofas and ergonomic chairs contributed approximately 20% to revenue growth [3] - Overseas warehouse revenue surged by 84.27% to 1.559 billion, serving 1,744 outbound enterprises, with the German warehouse achieving over 70% utilization and profitability [3] Profitability and Cost Structure - The gross margin for H1 2025 decreased by 5.66 percentage points to 25.69%, primarily due to the increased share of overseas warehouse revenue and rising logistics costs [4] - The gross margin for ergonomic products was 41.46%, up by 1.29 percentage points, while the gross margin for warehousing logistics services fell by 5.31 percentage points to 9.69% [4] - Expense ratios for sales, management, R&D, and financial costs were 14.52%, 4.19%, 3.52%, and 0.03%, respectively, with sales expense ratio decreasing by 2.05 percentage points [4] Future Outlook - The overseas warehouse business is expected to maintain high growth rates and improve profitability due to increasing e-commerce penetration in the U.S. and enhanced operational efficiency [5] - The company's strong product demand and development capabilities, along with its overseas operational experience, are anticipated to mitigate trade friction impacts and support future growth [5] Earnings Forecast and Valuation - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 0.91, 1.04, and 1.20 yuan, respectively, with current price-to-earnings (PE) ratios of 16.18, 14.09, and 12.26 times [6]