6种颜色4个代言人，小鹏P7打法含“米”量很高

Core Insights - The new Xiaopeng P7 emphasizes aesthetic decision-making and features a distinct design compared to previous models, aiming to enhance emotional value and attract consumers through celebrity endorsements [1][2] - The pricing of the new Xiaopeng P7 ranges from 210,000 to 300,000 RMB, placing it in a highly competitive segment dominated by the Xiaomi SU7 and Tesla Model 3, which together account for 79% of sales in this market [2] Group 1 - Xiaopeng Motors CEO He Xiaopeng indicated that the new Xiaopeng P7 should have been launched in 2024 if there were no decision-making errors [1] - The new model features a high "rice" content, indicating a strong collaboration with Xiaomi, including shared experiences and challenges in vehicle testing [1] - The new P7 is equipped with advanced technology, including three self-developed Turing AI chips, achieving an effective computing power of 2250 TOPS [2] Group 2 - The competitive landscape for electric vehicles in the 200,000 to 300,000 RMB price range is intense, with a 60% year-on-year increase in sales for this segment from January to July [2] - Xiaopeng P7's ability to capture additional market share remains uncertain, given the strong competition from established models [2] - As of August 27, Xiaopeng Motors' stock price was reported at $22.7 per share, reflecting a decline of 6.7% [2]