抖音电商升级治理违规发货 清退违规商家超1000个

Core Insights - Douyin E-commerce has reported multiple cases of "low-price non-delivery" and "fraudulent delivery" by merchants, indicating a significant issue with consumer trust in the platform [1] - The platform has adopted a zero-tolerance policy towards fraudulent activities, leading to the removal of over 1,000 non-compliant merchants and more than 200 influencers [1] Group 1 - Douyin E-commerce's announcement highlights the use of below-market pricing to attract customers, followed by non-fulfillment of orders or deceptive practices such as false logistics and shipping fraud [1] - The company has implemented strict penalties against violators, including the freezing of funds and revocation of permissions [1] - The reported cases have raised concerns about consumer protection and the integrity of the e-commerce environment on Douyin [1]